Target Audience: 
The primary target audience for the pet hostel business should be pet owners who are looking for a safe and secure place to keep their pets while they are away. This includes those who travel frequently, those with busy lifestyles, or those who cannot keep a pet at home due to living restrictions. 

Key Messages and Slogans:
Our key message should be that our pet hostel provides a secure and comfortable home for your furry friends when you can’t be with them. We want to make sure pet owners know that their pets will be safe and given the same love and care that they would receive at home. Possible slogans include “Your Pet’s Home Away from Home” and “Safe and Secure Pet Care.”

Media Channels for Promotion:
We should focus on digital marketing channels to promote the pet hostel business. This includes creating a website and leveraging social media platforms such as Facebook, Instagram, and Twitter to reach potential customers. Advertising on local and regional websites, directories, and blogs can also be effective ways to reach out to our target customers.

Suggested Names: 
1. Happy Paws Hostel 
2. Pet Works Hostel
3. Pet Palace Hostel
4. Fur Friends Hostel
5. The Pet Homestead 
6. Sleepy Tails Hostel
7. Joyful Journeys Hostel
8. Puppy Playground Hostel
9. Furry Forever Hostel
10. Legit Love Hostel

Tips for Success: 
1. Offer competitive pricing for services to ensure that your pet hostel remains affordable for pet owners. 
2. Develop a loyalty program to reward frequent pet owners. 
3. Offer a variety of packages or services to meet different needs and budgets.
4. Promote your pet hostel on different social media platforms to reach potential customers. 
5. Create engaging content and posts highlighting the features and benefits of your pet hostel. 
6. Leverage local advertising channels like newspapers and radio to reach nearby pet owners. 
7. Foster relationships with other businesses in the pet industry, such as dog walkers and groomers, as it could be a great source of referrals. 
8. Invest in training and certifications to provide quality services and stay ahead of the competition. 
9. Develop an app or online platform to make the booking process easier and more efficient. 
10. Ask customers to leave reviews and ratings online to increase online visibility and credibility.